Early in 2012 Comanche production the first neonatal monitor, in classification of medical devices only patient monitor, multi function monitor, this is designed for neonatal design of monitor actually could not be registered, but experienced difficulties, Ronald Koeman neonatal special monitor finally successfully registered and opens the medical monitor "special special" era, promote the innovation of the whole industry.
Medical monitor can be real-time and continuous monitoring of the patient's life characteristic parameters, has very important clinical reference value in the United States, the monitor with the rate has reached 80%, but in China the figure was only 20%. With the improvement of China's medical and health level, the domestic hospital monitor with the rate began to rise sharply, absolutely favorable environment let a large number of local manufacturers of medical devices could emerge and Mindray, Kerman, Orissa, Paulette, Goldway, Bang Jian etc. are to get in this wave of benefit of the tide.
The Coleman was founded in 2002, MINDRAY is already born in 1990s. In the early development of the industry, because the market is large enough, the similar products, the sales system of the same are not a problem, each have been considerable development, but to go more robust and long-term, get rid of "Shanzhai" impression, real and foreign brands to compete, it is necessary to realize the poor dissimilation competition, which lies in the innovation, break through themselves, and inventive courage to subvert the existing market structure. Coleman's "special special" monitor, is to monitor domestic medical innovation.
A failure to bring new products inspiration
The special monitor for neonatal Koeman key moment occurred in 2008. That year, Jiangsu Province People's hospital neonatal need 200 medical monitor and tried several products, effect is not ideal, and later, Ronald Koeman provide test equipment, the oxygen data accuracy higher than the other, but in the blood tests, due to the front of the sales and the company logistics miscommunication, accidentally to the hospital with is suitable for children to eat the medium sleeve bag, causing blood pressure test data error, when Ronald Koeman Nanjing responsible for people Yi Mingsheng later recalled when hate may not find a stitched drill down to. Fortunately, the new director of the Department of Pediatrics gave an opportunity to re test after re equipped with a new baby sleeve, to obtain a satisfactory result.
But this error also let Koeman began to reflect, trying to optimize logistics and logistics process. First is the assumption that the new device will be required to send a newborn infant sleeve? At the same time, the default is the neonatal model? Because there was a hospital in the use of other brands of monitor, forget the default mode of adult change for neonatal model, resulting in a child arm bruises; later Koeman wants to, why not do a newborn special monitor?! Past a monitor in all departments of the general approach is clearly not enough fine, dedicated specialist monitor in terms of security, ease of use, accuracy and can greatly improved.
The idea in Kerman fermentation, estimates the market of neonatal monitor demand, Coleman's decision project in 2009, go all out to this new product research and development. Medical device product cycle is very long, until 2012, Ronald Koeman C60 neonatal monitor -- is the world's first neonatal monitor, was officially released, product registration and suffered a product classification problems mentioned above. But any difficulty will stop not a real innovation, Koeman neonatal monitor released soon, both market pattern will face a re shuffle.
Open a special "monitor" specialist Ronald Koeman Era
The birth of newborn comin C60 specialized monitor, opened the era of dedicated specialist medical monitor. At the first session of the Chinese Medical Association, the venue, C60 is not accepted by the industry, but at the fifth session of the Chinese Medical Association, the meeting site, C60 with three years of accumulated sales performance, while taking a newborn incubator, neonatal ventilator, air feed mixer, so that the industry experts, peers at present a bright.
Hand, Ronald Koeman C60 neonatal monitor avoid medical personnel misoperation using adult patterns of blood pressure measurement safety hidden trouble, first neonatal apnea self-help function and ambient oxygen concentration monitoring function, monitor the standard six parameters of two new parameters. On the other hand, Koeman with top global raw materials and processes to build hospital neonatal need related equipment, with high-quality, high performance, fully functional rather than cheap to conquer the user.
At first, a customer challenges from the inspired Komen Development Neonatal monitor; after that, Komen always adhere to the hospital user demand oriented, so that R & D and sales personnel to the real needs of the end user research together to monitor the use of the site, not to in Ge, Siemens, Philips, and other industry leader behind the parrot. Today's Coleman has grown to more than 1000 people, the size of the R & D team of nearly 300 people.
As a "dedicated specialist" monitor concept of initiator and advocates, Komen after C60 neonatal monitor also have R & D manufacturing production special monitor and emergency transport special monitor, cardiovascular special monitor and other new products. Cardiovascular special monitor C100 birth experience and C60 some similar, it is 2012, Kollmann's R & D department Wang in Nanning City, the third people's Hospital of research, met cardiologists arrhythmia patients received a warning, but take the patient to the ECG section connected to a 12 lead electrocardiogram, the patient's heart anomaly disappeared again, let doctors and nurses did not know whether to laugh or cry, and this story actually often in the Department of Cardiology staged. And Wang to headquarters wrote a report of 8000 words, suggest a can when the ECG monitor, 15 days later, he received a reply, a word:.
No object to follow, independent research and development of the road is difficult, but Corman determined to embark on a path of their own. In November 2013, C100 moldopening successfully, and eight patents and three utility patents. In fact up to now, Komen has obtained 250 a number of domestic and international patents and government incentives and support, product test data accuracy, safety and stability makes industry look askance. Coleman's products are even used in the Chinese aircraft carrier, it can meet the needs of the aircraft carrier equipment must be anti radiation, anti humidity, adapt to the bumps and other special needs.
Middle and high-end positioning, make up for the lack of domestic medical equipment brand
Coleman, founder of Yi Yong often asked himself and the team, "why can't China make the world class? China has the world's best foundry, the vast majority of world famous brands are in China production." C60, C100 and other special monitor birth so that easy to courage and sense of team, reason why China can not make the world's leading products, not our technological capabilities and production process is not up to, but we on the Chinese market a lack of confidence, and always will be the domestic product positioning in the low-end.
When one is aware of this, Corman decided to act in a diametrically opposite way, to redefine its special brand monitor. Koeman full introduction of the new production line, look for the most advanced equipment and raw materials, adding to best meet the Department user actual demand for feature rich, through high-quality, high-performance, full-featured, there in the hospital user won the reputation. The high-end positioning of the product also brings more profit to Coleman, so that more resources into research and development, the birth of more good products, and ultimately form a virtuous circle.
Especially in the field of neonatal special monitor, Komen for the rapid growth, to rewrite the pattern of the market, breaking the original equilibrium of the medical device industry. Currently, Komen is already most of the global monitor products manufacturers, even the most review of market access in strict market, Brazil, Komen has after Mindray become the second to enter the Brazilian market medical monitor manufacturers.
